This course provides an in-depth exploration of comprehensive Digital Marketing strategies. More specifically, the course demonstrates how organizations can effectively use digital channels to achieve their marketing objectives. Participants learn to create and implement a successful Digital Marketing strategy that integrates various digital channels, such as email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, among others. By the end of the course, participants will have the skills to apply a full Digital Marketing strategy to their own organizations.
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December 2025
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Start from:
200$300$
Dubai
English
22 days
4 lessons
50 reviews
REGISTER NOW
Overview
Course Methodology
This is a practical, hands on course. Through instructor-led presentations, demonstrations and group work, participants are given industry insight to enable them to build their own Digital Marketing strategy by the end of the course.
Course Objectives
By the end of the course, participants will be able to:
Understand Digital Marketing fundamentals and channels
Adopt a “80% strategy and 20% tactics” methodology
Understand how the “W.A.L.T.$. Methodology” works
Apply the “W.A.L.T.$. Methodology” to their organization, startup, product, service, or project
Integrate digital channels for best strategy application
Implement Digital Marketing strategies for social media, Google Networks, email and more
Target Audience
This course is suitable for anyone aiming to build and/or apply Digital Marketing strategies for their organization. This includes but is not limited to marketing managers and directors, Chief Digital Officers, brand managers, social media professionals and managers, sales managers, media and communication specialists, advertising managers, and business owners who utilize online advertising.
Target Competencies
Digital Marketing strategy
Digital Marketing channels integration
Advertising on digital marketing channels skills
Google Ads Platform
Using Digital Marketing for B2B and B2C
Course Outline
Introduction to Digital Marketing Strategy
4 lessons
4 lessons
Introducing the “W.A.L.T.$. Methodology”
30 min
Selling points
30 min
Touch points
30 min
Analysis and Monitoring
30 min
Retention
30 min
Talk to the Business
30 min
Introduction to Digital Marketing Strategy
4 lessons
4 lessons
Introduction to Digital Marketing Strategy
4 lessons
4 lessons
Introduction to Digital Marketing Strategy
4 lessons
4 lessons
Virtual Learning
* This course is also offered in Virtual Learning, click on the course below.
Virtual Learning
Sales Strategies for the Digital Age 2025
4 lessons
4 lessons
4 lessons
Dubai
Start from:
200$300$
Register now
Virtual Learning
Sales Strategies for the Digital Age 2025
4 lessons
4 lessons
4 lessons
Dubai
Start from:
200$300$
Register now
Virtual Learning
Sales Strategies for the Digital Age 2025
4 lessons
4 lessons
4 lessons
Dubai
Start from:
200$300$
Register now
See more
instructor
Leslie Frami
Digital Marketing Specialist
(4/5)
22,478 Students
4 lessons
About Leslie
Meet Leslie Frami, a seasoned digital marketing specialist dedicated to propelling businesses to new heights through innovative online strategies. With over a decade of experience, Leslie has honed her expertise across diverse sectors, from startups to established enterprises. Her data-driven approach and creative flair consistently deliver measurable results, driving brand awareness and customer engagement. Leslie's passion for staying ahead of the curve ensures clients receive cutting-edge solutions tailored to thrive in today's dynamic digital landscape. She is committed to empowering businesses with the knowledge and tools for sustainable growth.
Testimonials
AG
Aaron Gerhold
(4/5) -3 month ago
I found the course to be incredibly insightful and directly applicable to my role at Clarus Co. The instructors were knowledgeable, and the content was well-structured. I highly recommend this course to anyone looking to enhance their sales strategies.
AG
Aaron Gerhold
(4/5) -3 month ago
I found the course to be incredibly insightful and directly applicable to my role at Clarus Co. The instructors were knowledgeable, and the content was well-structured. I highly recommend this course to anyone looking to enhance their sales strategies.
AG
Aaron Gerhold
(4/5) -3 month ago
I found the course to be incredibly insightful and directly applicable to my role at Clarus Co. The instructors were knowledgeable, and the content was well-structured. I highly recommend this course to anyone looking to enhance their sales strategies.
AG
Aaron Gerhold
(4/5) -3 month ago
I found the course to be incredibly insightful and directly applicable to my role at Clarus Co. The instructors were knowledgeable, and the content was well-structured. I highly recommend this course to anyone looking to enhance their sales strategies.